I got a new brief today to rebrand and devise a creative strategy for an art and design materials supplier, which I’m actually quite excited about. I suppose I should be looking at some branding and identity work that is relevant to it, but I saw this and just had to post about it.
As a celebration of their 125 years, Sony Music created a massive typographic timeline that would fill almost 150 square metres of blank wall space at their headquarters. It features some truly awesome type and illustration work by a great designer called Alex Fowkes.
There is a lot of things you can do with bubble wrap; protect presents, packing things, or you can just have fun popping it. But I don’t suppose you’d ever thought of creating typography with it had you? Lo Siento have though, as they’ve done just that, creating bubble wrap typography for the cover of Japanese magazine +81.
This was the last project I did in my first year at uni. Set the task of designing three typographical posters for a fictional horror film festival I created Fearstifal, a horror film festival in Falmouth, and came up with the idea of using a glow-in-the-dark hidden message on each of the posters.
The three posters were based on three different elements of films; film titles, quotes and directors. Each poster contained a list of items relating to its theme in a recurring style that was a very subtle link to reels of film.
My final major project on my Art Foundation course shared similarities with the Baseline Magazine project I looked at in the last post. I went into the project wanting to create a book as it was something I hadn’t done before and so came up with a brief to explore and question the use of typography through the use of books.
I produced three books as my final piece which were exhibited below three pieces of text as seen below. Each book contained a collection of screen-printed quotes and definitions which described what had been done to each book and were obscured or altered in some way.
To start this week of posts I’m going to talk about one of my favourite projects that I did during Art Foundation last year. For it I produced two fictional designs for the front cover of a possible future issue of Baseline Magazine.
We were tasked with creating a theme for the issue before designing the cover so I chose to look into typography and question why it should be produced in conventional ways.
Regular readers of this blog will know that I am a massive fan of design that encourages interaction between it and the viewer, and this work by Lo Siento is no exception. These great handmade paper letterform, which they refer to as 4D type as it is two of the same character within one letterform, allow the viewer to see at least two versions of the letter within the same structure, which creates a viewer interaction as they walk around it and experience it.
A great piece of comical and witty logo re-design by Dave Spengeler for today’s post. He’s re-imagined famous logos to produce a fantastic range of what he calls ‘Hipster Branding’.
His reason for doing it was; “I’m fed up with the latest design trend. Everything has to be ‘vintage’ style, type has to be centered, all-caps, or written calligraphically. There are lobsters, birds, ribbons, anchors, crowns, arrows, crests, and the famous X everywhere. Personally I like this kind of style. But slowly but surely these clichés are getting overused.”