Category: Print

Redesigning The Dollar

As a graphic designer, one of my favourite things to see is redesigns, especially those that you never thought would get one. This reason alone was why I was instantly interested when I recently came across Travis Purrington‘s proposed redesign of US currency. This theoretical redesign of the range of dollar bills gives them a very modern and unique twist, foregoing any images of founding fathers and instead replacing them with slightly more ambiguous links to American history and landmarks.

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I really like the modern feel of the designs and the complete restructuring of all the elements found on the dollar bill. The redesign looks to give a larger variation of colour to the dollar bills, something that makes them, in my opinion, a bit more interesting than the plain green tones seen in the current currency. The one problem with this however, is that by adding these extra colours, it perhaps runs the risk of becoming too similar to other currencies such as the Euro, Pound and Canadian Dollar amongst others.

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Realistically, I don’t think anything like this would ever be adopted for US currency. Unfortunately, it’s just perhaps a bit too modern and goes too much against the ideas of history and founding that the present day designs have. It’s a shame, because it’s just so unique and fresh compared to any other currency out there at present.

Found via Design Taxi.

Movieface

One of my final projects from the last year of my university degree involved me taking what is known as ‘sleeveface’ photos of my friends. This was to help make the advertising campaign for a new series of singles nights that I had created for lovers of vinyl records.

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The adverts blended record sleeves with actual people, aligning them together to give the impression of one single figure. I then used song lyrics from the artists featured to link back to the idea of a singles night, as if the figure in each of them was saying this line to another attendee. The rest of the project can be found on my website here.

I’m talking about this project because today I came across the work of Malaysia-based Graphic Designer Jaemy Choong. He uses a similar technique to create images, except instead of vinyl record sleeves, he uses movie postcards. He still has the same clever mixture of physical and print, merging people together effortlessly with the figures seen on the cards. It’s a really fun process and its great to see the two elements working together so well. Here are a few of my favourites:

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Full credit to him for getting them aligned so perfectly, I know from experience just how difficult it can be to get it to work. You can see more of these pictures on his Instagram here.

Found via Design Taxi.

Film The Blanks

Movie posters nowadays are often saturated with cheesy close-ups of actors or over the top action stills. They are thought of much more as simply commercial marketing rather than pieces of design. However they used to be just as iconic and memorable as the films they promoted, as seen in posters for films like Jurassic Park and Vertigo. So iconic in fact, that designer John Taylor has tested our ability to remember and recognise these images through an experiment he calls Film The Blanks.

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By distilling the posters down to their core elements of colours and shapes and taking out anything that would easily identify the films, Taylor has created a series of images that are immediately recognisable as the iconic movie posters they were originally. It’s really interesting how our brains can easily and quickly identify the film, just from a few colours and shapes. It really shows just how iconic these movie posters were, both as promotion for the films, but also as great pieces of design.

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The entire collection of abstracted posters can be found here.

Found via Fast Co. Design

ASS-some Design

First off, excuse the horrific attempt at a pun with this post’s title, it was just something that jumped to mind and I couldn’t shake it! Anyway, as I now come towards the end of my second semester of third year and the business end of my degree at Falmouth, I’m beginning to spend more and more time looking at the work of design agencies, to help identify ones that I might want to send my portfolio to in the hopes of getting a placement.

On a recent browse of work, one of the pieces that immediately jumped out at me was The Allotment‘s redesign of the Adoption Scheme for The Donkey Sanctuary. Taking what was a simple piece of editorial design and turning it into something much more emotive and considered, the scheme was given a core concept that clearly set it apart from other competitor products. The big idea was ‘A Lifetime of Memories’, making the donkeys the hero of the product and bringing them into the heart of your family.

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Each donkey was professionally photographed, with the adoption pack designed to look like a picture frame in which all the supporting material sat. This allowed it to be its own point of sale pack, immediately intriguing and enticing viewers. Other elements of the redesigned scheme, such as the supporting material and an app which allows you to add donkeys to your own photos were all equally beautifully crafted, but for me it is the frame pack that is the star of the show.

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Not only is it really well crafted with great attention to detail, but it is just so unique in its design and the idea behind it. The use of the picture frame really emphasises the ‘part of the family’ concept, putting it a million miles away from the generic design of the sanctuary’s previous adoption pack. Its difference grabs your attention instantly and holds it throughout all aspects of the scheme and pack. It also allows it to sit rather nicely amongst your family photos!

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In my opinion it really is a fantastic piece of design and this thought is obviously shared by others as it recently won best product launch at the Marketing Design Awards. For more information on the adoption pack, visit The Allotment’s website here, or watch the below video.

 

For a studio that have only been around for four years, The Allotment have really become a force in the design world, placing 9th in Design Week’s Creative Survey in 2012, above huge agencies like Pentagram and Johnson Banks. They have become one of my favourite design studios whose work and process really inspires me in my own. When I come to applying for placements in a few weeks time, I’ll definitely be sending The Allotment a copy of my portfolio. Here’s hoping I get a positive response.

1 Year 4 Seasons – A Unique 2014 Calendar

Every year, Bath based design studio Mytton Williams creates a unique and exciting calendar for the upcoming year. I was lucky enough to get a really enjoyable two-week placement at the company back in late April of last year and whilst there, I saw some of their impressive calendar designs from previous years and discussed the plans for the 2014 edition with one of the designers. This got me really excited about the 2014 calendar, which I was lucky enough to recently receive a copy of (apologies for the poor quality photos).

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The 2014 calendar takes the unique form of a pack of playing cards and there are many reasons for this being the case. With 52 cards in a pack, each one can neatly cover a week and the four suits give a link to the four seasons. One of the first known card games in the world is the ‘leaf game’ in the Chinese Tang Dynasty in the year 868. This allowed Mytton Williams to use leaves as the visual element on each card, signifying the number of it and further linking back to the four seasons idea.

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Each card follows the standard card layout model, with the month and dates being applied on both sides. The centre of the card of course, is where the card number is visualised through the use of suit symbols designed to look like leaves. The ‘leaves’ do not follow a rigid structure though, instead placed sporadically around the card face, as if they were actual leaves blowing in the breeze.

Perhaps the best links though are the ones that create the most simple connections to the year 2014. They may not actually be references and I might just be interpreting them as such, but they are in my mind really clever. Playing cards first appeared in Europe in the 14th Century, which provides a nice numerical link to the year 2014, whilst the side of the card pack says ‘2014 CALENDAR / 1 YEAR 4 SEASONS’, with the 1 and 4 of 2014 neatly splitting to describe one of the main inspirations for the calendars design.

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References aside, the 2014 calendar is simply a great, unique piece of design. It is incredibly well crafted and presented and I can’t wait to see what interesting new calendar 2015 brings!

Many thanks to Mytton Williams, both for a fantastic placement last year and also for sending me a copy of the calendar. If you would like your own 2014 calendar, or want to see some better quality images of it, visit their website here.

Benzanoe Magazine Issue 65

A couple of weeks ago, almost a year since I worked on designing it, Benzanoe Issue 65 was finally published. It’s been refined a bit since I last showed it to you and overall I’m really pleased with it and excited to finally have my own copy.

Apologies for the poor quality image, once I have completed the redesign of my website I’ll hopefully put some better shots of the magazine up on it.

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Via Dion Star

Oscars And LEGO Bridges

Its been a while since I last posted about one of my own projects on this blog (or even posted at all for that matter), so I thought I’d give you a little update. Before that though, I just wanted to talk about the fantastic new piece of work by one of my favourite designers, Olly Moss. Now, those among you who are avid readers of my blog (I’m sure there are some of you out there!) may remember the post I did on his solo exhibition from last year, or the one I did on alternative movie posters that was inspired by his work.

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The poster he created for the 85th Oscars is another example of his great visual work. It takes every single one of the best picture winners from the past 85 years and visualises them as an Oscars statue.

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Seen above are the statues for ‘The Hurt Locker’ and ‘Lawrence of Arabia’. They, like the 83 others, remain true to the original award, not straying too far from its iconic design. Moss’ ability to sum up each of the movies just by using these small statues is truly amazing, and its created something which is great fun to interact with and try to work out which films each of them represent.

So, we come back to my work. After completing and handing in all my work for the first semester of my second year (the work for which will be on my website soon), I moved on to a YCN competition brief for LEGO, which was to create a campaign that distinguishes LEGO from its competitors. This past week has been quite hectic for me as I also took part in a four day live brief to design a logo and pitch it for use by mothers organisation ‘Story of Mum’. Despite this, I managed to use the little free time I had, to settle on the concept of strength and inspiration for the LEGO project. I then used the below piece of work by street artist MEGX as inspiration and spent my Friday afternoon after the ‘Story of Mum’ pitch building bridges out of LEGO.

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The point of this was to see whether my campaign could be an installation of an actual bridge in the environment made out of LEGO and whether it would support someones weight…

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And it worked!! You know what, maybe I’ve missed my calling in life by choosing to become a graphic designer. Maybe I should become some sort of structural engineer or architect instead! 😉