Category: Advertising

I’m Lovin’ It

Crowdsourcing has become an often used tactic by companies recently, especially by Walkers with their many ‘do us a flavour’ competitions. The latest to jump on this bandwagon though is none other than McDonald’s, who have recently launched a ‘Build Your Own Burger’ campaign to come up with new flavours for their menu. Their UK stores have teamed up with digital agency Razorfish London to create a ‘Burger Builder’ that allows you design your dream burger from a list of ingredients that contain both standard ones such as cheese and bacon, as well as new ones like guacamole and pineapple. Five winning designs will be released for a week each over a five-week period similar to the McDonald’s Tastes of America campaign.

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The competition has proved incredibly successful so far, with well over 52,000 unique designs currently submitted. However, a look through the ‘most popular’ tab shows that it may not have had the desired effect, as many of them are just gluten-free versions of burgers already on the McDonald’s menu. There are though a few really interesting sounding ones, such as (and I’m definitely not being biased here) my Sweet ‘N’ Smokey burger.

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Crowdsourcing in this way is definitely popular and is a really nice way to get customers involved even more closely with the iconic McDonald’s brand. Its created a really interesting look at what other people consider their dream burger to be, as you can definitely create some odd combinations with flavours like brie slices, guacamole and pesto mayonnaise. I’m interested to see what the final five are.

Found via Design Taxi

On a side note, my website is now updated with my final two projects from the third (and final) year of my degree. Check them out here.

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Apple-solutely Great Design

It may seem as though I am exclusively looking at advertising recently on this blog, but it’s just what I’m seeing the most because I watch so much TV! So this’ll be the third and final (for now) in what has become a mini series of posts about witty TV adverts recently (see the other two here and here).

This advert by advertising agency Fold7 is for cider brand Somersby. Using branding created by Taxi Studio, it came out a while ago but I’ve only just recently seen it on TV.

The advert is a brilliant spoof of Apple products and stores, parodying different terminology in some really inventive ways such as ‘pips’ instead of ‘bits’ and naming the operating system ‘pump’ after the pump which pours the pint. Somersby are by no means the first company to parody Apple and their customers in advertising, with Nokia and Samsung, among others, having done so before. However, in my opinion, it’s the little subtle and humorous references that set this advert apart from the others. The clever parodying of single and dual-core processors as apples and the subtle nod to the iPhone unlock with the thumb swiping across the glass at the end are just two of these great references in this clever and playful advert that shows just what Somersby is all about, ‘less apps, more apples’!

The success of the advert is clearly visible, with over 1.5 million YouTube views, and a whole host of positive comments about it on social media.

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(Image from Fold7’s website)

Adverts of S.H.I.E.L.D.

Recently there seems to have been a new wave of comedic and slightly over the top TV adverts being released, such as the booking.com one that I talked about on Friday. I saw this advert the other day and it sort of follows the trend, but maybe not as successfully.

It is funny and the advert is nicely set up, but by using Samuel L. Jackson as Nick Fury to advertise Sky Broadband ‘Shield’, you can’t help but feel that it is just publicity for the new Marvel film. They even have film clips at the start and Jackson explicitly mentions ‘the winter soldier’, the villain of the new film.

The advert forms part of a recent series of sky adverts that have featured celebrities such as Idris Elba, Al Pacino and Joanna Lumley, the latter of which is, in my opinion, by far the best of the series. The use of her comedic impressions of TV show characters, especially in the advert for The Walking Dead, make them really engaging and amusing. She makes a surprisingly good zombie!

When I first saw these Sky adverts, they initially reminded me of the great Virgin Media adverts that featured celebrities like David Tennant, due to them sharing a similar comedic style.

This shared comedy style also reminded me of those old cinema adverts from Orange, from before they became EE. As far as I’m concerned they are still the best of this style of advert that’s ever been released. They just have something that the others don’t, however I’m not quite sure what that ‘something’ is!

Of course this is all just my own opinion on these adverts and everyone has their own. What are your thoughts?

A Booking Epic Advert

Just a quick post today, but I wanted to use it to talk about one of my favourite adverts of 2014 so far. When most people think of holiday or hotel advert, the first ones that will probably come to mind will be Trivago or Premier Inn, maybe even Hotels Combined or that slightly odd Thomson Holidays one with the ogre.

The one that comes to mind for me though is the advert for booking.com, with its hilarious voice over and equally hilarious shots of holiday goers. It makes watching the advert fun, something you don’t really get from the other holiday and hotel advert, and draws you in. The voice over makes it sound like some sort of epic movie trailer, which is made all the better when you see it in a cinema like I did a few weeks ago. Yes, it is a bit over the top, but who wouldn’t want recreational sand, aggressive relaxation or even maximum plushosity from their hotel? It’s exciting, fun and most of all memorable.

I’ve also just put up a new project on my Behance page, there’s just a taster below, so click here to have a look at the full project.

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Olhos Dão Vida (Eyes Give Life)

To promote corneal donation in an effort to reduce the number of corneal problems in Latin America, Sao Paulo-based creative agency F/Nazca Saatchi & Saatchi created a great new campaign.

Created for the Pan American Association of Eye Banks, it shows just how something as simple as a pair of eyes can give inanimate objects life.

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This use of googly eyes to transform inanimate objects is not a new idea. In fact, its part of a wider street art movement called “eyebombing” which was started by two Danish street artists. Their goal was to humanise the streets and the movement has attracted a huge following since its inception.

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You can see more “eyebombing” photos on the movement’s Flickr page and website, where you can also purchase an “eyebombing” starter kit to help you spread it further.

Found via Design Taxi

Social Soda

Everyone knows that Coca-Cola are great at producing innovative, exciting advertising campaigns. I’ve talked about them several times on this blog, herehere and here, about their various different “share happiness” campaigns. This one however was definitely one that made me think “I wish I’d thought of that” and also made me wonder why they hadn’t created it sooner as it seems to me to be the obvious thing to do based on the slogan.

Ogilvy & Mather Singapore came up with the simple idea of having the can itself as the thing being shared. A simple twist and pull splits it in half, allowing you to share the product with a friend and the above video shows just how popular it was. It even features a nice little nod to Jonathan Mak’s Coca-Cola advert at the end.

Not wanting to be outdone on the creative advertising front, Pepsi created their own campaign with the help of Belgian advertising company TBWA.

Simply liking the Pepsi Facebook page gives you a free Pepsi in a way similar to the previous Coca-Cola campaigns that gave you free stuff for doing things. It’s perhaps too similar I feel, as although it’s using something innovative that Coca-Cola hasn’t used before in Facebook likes, the whole principle behind the idea is just the same. But that’s just my opinion.

Both found via Design Taxi

Oscars And LEGO Bridges

Its been a while since I last posted about one of my own projects on this blog (or even posted at all for that matter), so I thought I’d give you a little update. Before that though, I just wanted to talk about the fantastic new piece of work by one of my favourite designers, Olly Moss. Now, those among you who are avid readers of my blog (I’m sure there are some of you out there!) may remember the post I did on his solo exhibition from last year, or the one I did on alternative movie posters that was inspired by his work.

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The poster he created for the 85th Oscars is another example of his great visual work. It takes every single one of the best picture winners from the past 85 years and visualises them as an Oscars statue.

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Seen above are the statues for ‘The Hurt Locker’ and ‘Lawrence of Arabia’. They, like the 83 others, remain true to the original award, not straying too far from its iconic design. Moss’ ability to sum up each of the movies just by using these small statues is truly amazing, and its created something which is great fun to interact with and try to work out which films each of them represent.

So, we come back to my work. After completing and handing in all my work for the first semester of my second year (the work for which will be on my website soon), I moved on to a YCN competition brief for LEGO, which was to create a campaign that distinguishes LEGO from its competitors. This past week has been quite hectic for me as I also took part in a four day live brief to design a logo and pitch it for use by mothers organisation ‘Story of Mum’. Despite this, I managed to use the little free time I had, to settle on the concept of strength and inspiration for the LEGO project. I then used the below piece of work by street artist MEGX as inspiration and spent my Friday afternoon after the ‘Story of Mum’ pitch building bridges out of LEGO.

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The point of this was to see whether my campaign could be an installation of an actual bridge in the environment made out of LEGO and whether it would support someones weight…

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And it worked!! You know what, maybe I’ve missed my calling in life by choosing to become a graphic designer. Maybe I should become some sort of structural engineer or architect instead! 😉