It’s always exciting when someone creates a new packaging or product innovation that changes the face of that category entirely and potentially sets the future of it. One such example is the ‘Dissolve’ prototype toothbrush packaging by Atelier Bang Bang, a Montreal based screen printing workshop and multidisciplinary design studio. It was designed by the company’s founder Simon Laliberté for the ‘Remarkable Packaging & Alternative’ category of the 2012 Packaging Exhibition in Paris where it won 3rd place.
The innovation of the packaging stems from the want to make it 100% recyclable, resulting in a pack that completely dissolves within ten seconds when exposed to water. This is achieved through the use of cellulose based paper and water-soluble soy inks. The design of the packaging itself is relatively simple as the dissolving nature of it means it doesn’t have to be incredibly fancy. Instead, it’s quite stripped back, using just black and white, with the word ‘dissolve’ written across the faces of the slightly futuristic and more complex triangular packaging shape. It’s a really interesting and clever concept that completely revolutionises the toothbrush market and definitely succeeds in its recyclable aims. I believe that it’s this truly revolutionary nature that could allow it to work well in practice if ever taken from prototype to mass production.
Here it is in action;
When you spend three years doing something, it can often be difficult to get back into it after you begin to focus your energy elsewhere. It’s not that I’ve turned my focus away from Graphic Design, far from it. It’s the fact that since I finished uni, i’ve spent pretty much the entirety of my time within that world researching and emailing agencies, trying to get placements and internships. As a result my knowledge and connection with the wider world of Graphic Design, especially through this blog, have suffered. I haven’t posted here since June!!
So after around four months of emailing agencies and unfortunately not really getting anywhere with it, I decided to reassess what i’m doing and get stuck in again with design, so that when I eventually get an internship and ultimately a job, i’m not completely out of my depth! Doing this obviously means doing projects and working to deadlines to get back on track with that sort of thing, but more importantly for you reading this, it means getting this blog back on track to help me get back up to date with what’s going on in the world of Graphic Design.
So, now that i’ve probably bored you with what i’ve been doing with my life, it’s time to get back into it. The humble tin of baked beans was first sold in Fortnum and Mason in 1886, then being marketed as a top range American import. Since then it has become much more commonplace and a staple foodstuff, especially for hungry uni students! Design agency Interabang recently gave the simple baked bean a more premium makeover with their branding for the new Proper Beans range of high-end flavoured baked beans.
Building on the product uniqueness of fresh flavoured baked beans sold from the chiller cabinet, the standard aluminium tin was gotten rid of, replaced instead with a plastic tub that features a clean and simple pack design. The newly created Proper crest sits as the focal point of the design, pushing the uniqueness of the product even further with its wacky use of an umbrella, oversized cutlery and an elephant/unicorn hybrid. Uniphant perhaps? Elecorn??
The use of the crest is definitely my favourite part of the design. It’s really nicely drawn and gives the product a more premium feel whilst still retaining a playful and quirky edge that is sure to make it stand out amongst competitors. It also works really well with the heritage and history that baked beans have.
So there you have it, my first blog post in four months, but hopefully the first of many in the coming weeks!
Found via The Dieline
First off, excuse the horrific attempt at a pun with this post’s title, it was just something that jumped to mind and I couldn’t shake it! Anyway, as I now come towards the end of my second semester of third year and the business end of my degree at Falmouth, I’m beginning to spend more and more time looking at the work of design agencies, to help identify ones that I might want to send my portfolio to in the hopes of getting a placement.
On a recent browse of work, one of the pieces that immediately jumped out at me was The Allotment‘s redesign of the Adoption Scheme for The Donkey Sanctuary. Taking what was a simple piece of editorial design and turning it into something much more emotive and considered, the scheme was given a core concept that clearly set it apart from other competitor products. The big idea was ‘A Lifetime of Memories’, making the donkeys the hero of the product and bringing them into the heart of your family.
Each donkey was professionally photographed, with the adoption pack designed to look like a picture frame in which all the supporting material sat. This allowed it to be its own point of sale pack, immediately intriguing and enticing viewers. Other elements of the redesigned scheme, such as the supporting material and an app which allows you to add donkeys to your own photos were all equally beautifully crafted, but for me it is the frame pack that is the star of the show.
Not only is it really well crafted with great attention to detail, but it is just so unique in its design and the idea behind it. The use of the picture frame really emphasises the ‘part of the family’ concept, putting it a million miles away from the generic design of the sanctuary’s previous adoption pack. Its difference grabs your attention instantly and holds it throughout all aspects of the scheme and pack. It also allows it to sit rather nicely amongst your family photos!
In my opinion it really is a fantastic piece of design and this thought is obviously shared by others as it recently won best product launch at the Marketing Design Awards. For more information on the adoption pack, visit The Allotment’s website here, or watch the below video.
For a studio that have only been around for four years, The Allotment have really become a force in the design world, placing 9th in Design Week’s Creative Survey in 2012, above huge agencies like Pentagram and Johnson Banks. They have become one of my favourite design studios whose work and process really inspires me in my own. When I come to applying for placements in a few weeks time, I’ll definitely be sending The Allotment a copy of my portfolio. Here’s hoping I get a positive response.
I suppose it’s a bit ironic that the day after I post about not having the time to post as often anymore, I find the time to write this! Now I’m not going to spontaneously start singing about “rain on your wedding day” or “a free ride when your already late” or anything else from that ridiculous Alanis Morissette song. What I am going to show you is some great packaging.
I know that Sundays are usually reserved for Music & Photo posts, but before you all start commenting saying “Sam, where’s my weekly dose of music and photos!?”, I decided not to do that today as yesterdays post had photography in it. Rest assured that Music & Photo Sunday will be back soon.
It’s Saturday again, which means another post from my Swedish design mini-series. Today’s edition looks at the new packaging for Ikea’s food and drink range, which is predictably very minimal and swedish. Designed by Stockholm Design Lab, it features stripped back design, simple imagery and the usual Swedish product name.
This piece of packaging design by WORK Labs has an interesting context than you wouldn’t first realise when looking at it. Joining with American homebrew beer enthusiasts to create The Fermentation Society, a way of giving beer brewers and their beers a wider presence and popularity.