As a graphic designer, one of my favourite things to see is redesigns, especially those that you never thought would get one. This reason alone was why I was instantly interested when I recently came across Travis Purrington‘s proposed redesign of US currency. This theoretical redesign of the range of dollar bills gives them a very modern and unique twist, foregoing any images of founding fathers and instead replacing them with slightly more ambiguous links to American history and landmarks.
I really like the modern feel of the designs and the complete restructuring of all the elements found on the dollar bill. The redesign looks to give a larger variation of colour to the dollar bills, something that makes them, in my opinion, a bit more interesting than the plain green tones seen in the current currency. The one problem with this however, is that by adding these extra colours, it perhaps runs the risk of becoming too similar to other currencies such as the Euro, Pound and Canadian Dollar amongst others.
Realistically, I don’t think anything like this would ever be adopted for US currency. Unfortunately, it’s just perhaps a bit too modern and goes too much against the ideas of history and founding that the present day designs have. It’s a shame, because it’s just so unique and fresh compared to any other currency out there at present.
Found via Design Taxi.
Paper company G . F Smith were recently rebranded by design studio Made Thought with a new identity and brand mark to better reflect the company’s past, present and future. I quite liked their more zany previous logo and identity, however, being a big fan of Made Thought’s work, I was immediately intrigued in what they would do with it.
The new identity is simple and structured, using the dot of the i to separate the G and F. It is clean and crisp, letting the paper be the focal point and hero of the story, just as it should be with a well respected paper company like G . F Smith. It also brings the company’s history to the forefront through the new ‘1885 Onwards’ tagline. Made Thought also created a secondary brandmark to use as a watermark-like ‘seal of quality’ that brings a human touch and links to the company’s predominately handmade approach to their craft.
My favourite part of the rebrand though, is the company’s new business cards. The design makes use of G . F Smith’s extensive range of paper types and colours to again make the paper the hero of the piece. The text on them is kept simple and structured like the new identity, giving space for the paper to be fully appreciated, but still allowing for all the necessary information to be bold and clear.
The new branding and identity were also rolled out across the G . F Smith website.
All in all, it’s a really nicely thought out body of design by Made Thought. It gives G . F Smith a clear and memorable identity that befits the history and future focus of a 130 year old company. It’ll be really interesting to see what Made Thought creates for G . F Smith in the future or any future work they do for other clients as I am a big fan of their work. I’ll definitely be looking to send them my portfolio very soon, as I come to the end of third year at Uni.
Found via It’s Nice That
This was the last project I did in my first year at uni. Set the task of designing three typographical posters for a fictional horror film festival I created Fearstifal, a horror film festival in Falmouth, and came up with the idea of using a glow-in-the-dark hidden message on each of the posters.
The three posters were based on three different elements of films; film titles, quotes and directors. Each poster contained a list of items relating to its theme in a recurring style that was a very subtle link to reels of film.