In an effort to get more people to wait for the red light at pedestrian crossings, car manufacturer Smart redesigned the experience as part of their promotional safety campaign WhatAreYouFOR. A really fantastic concept, it uses a nearby booth and cameras to translate the dance moves of members of the public into the red traffic light man in real time. Its a really fun and engaging idea that seems to have achieved its purpose of making the public take notice and wait, as it resulted in 81% more people stopping at the crossing.
Found via Colossal
Recently there seems to have been a new wave of comedic and slightly over the top TV adverts being released, such as the booking.com one that I talked about on Friday. I saw this advert the other day and it sort of follows the trend, but maybe not as successfully.
It is funny and the advert is nicely set up, but by using Samuel L. Jackson as Nick Fury to advertise Sky Broadband ‘Shield’, you can’t help but feel that it is just publicity for the new Marvel film. They even have film clips at the start and Jackson explicitly mentions ‘the winter soldier’, the villain of the new film.
The advert forms part of a recent series of sky adverts that have featured celebrities such as Idris Elba, Al Pacino and Joanna Lumley, the latter of which is, in my opinion, by far the best of the series. The use of her comedic impressions of TV show characters, especially in the advert for The Walking Dead, make them really engaging and amusing. She makes a surprisingly good zombie!
When I first saw these Sky adverts, they initially reminded me of the great Virgin Media adverts that featured celebrities like David Tennant, due to them sharing a similar comedic style.
This shared comedy style also reminded me of those old cinema adverts from Orange, from before they became EE. As far as I’m concerned they are still the best of this style of advert that’s ever been released. They just have something that the others don’t, however I’m not quite sure what that ‘something’ is!
Of course this is all just my own opinion on these adverts and everyone has their own. What are your thoughts?
Just a quick post today, but I wanted to use it to talk about one of my favourite adverts of 2014 so far. When most people think of holiday or hotel advert, the first ones that will probably come to mind will be Trivago or Premier Inn, maybe even Hotels Combined or that slightly odd Thomson Holidays one with the ogre.
The one that comes to mind for me though is the advert for booking.com, with its hilarious voice over and equally hilarious shots of holiday goers. It makes watching the advert fun, something you don’t really get from the other holiday and hotel advert, and draws you in. The voice over makes it sound like some sort of epic movie trailer, which is made all the better when you see it in a cinema like I did a few weeks ago. Yes, it is a bit over the top, but who wouldn’t want recreational sand, aggressive relaxation or even maximum plushosity from their hotel? It’s exciting, fun and most of all memorable.
I’ve also just put up a new project on my Behance page, there’s just a taster below, so click here to have a look at the full project.
To promote corneal donation in an effort to reduce the number of corneal problems in Latin America, Sao Paulo-based creative agency F/Nazca Saatchi & Saatchi created a great new campaign.
Created for the Pan American Association of Eye Banks, it shows just how something as simple as a pair of eyes can give inanimate objects life.
This use of googly eyes to transform inanimate objects is not a new idea. In fact, its part of a wider street art movement called “eyebombing” which was started by two Danish street artists. Their goal was to humanise the streets and the movement has attracted a huge following since its inception.
Found via Design Taxi
Every now and then, companies choose to update and refresh their advertising campaigns in an attempt to improve their audience. Sometimes these updates work and sometimes they don’t, and although I don’t often talk about bad design on this blog, I felt I needed to talk about one which I feel hasn’t been pulled off successfully.
Many of you will be aware of the famous Compare The Market adverts that feature those awesome meerkats and their catchphrase “simples!”. Well those adverts are unfortunately now history, being replaced by Robert Webb dressed as some posh man in adverts that are, in my opinion, nowhere near as funny as the meerkat ones.
They’ve gone from this:
I understand that every brand needs a redesign from time to time, but why get rid of the meerkats? By doing this, Compare The Market have lost a well loved, iconic character who had become synonymous with the company and had made them much more popular. BRING BACK THE MEERKATS!!!
Obviously EE are not content with just their fantastic yet perhaps slightly too long Kevin Bacon adverts which they’ve been releasing recently. They’ve created this new video to promote the streaming capabilities of their 4G network, by using one of the most popular viral videos of all time.
Here’s the video;
And here’s the original;
Found via Creative Review
So it’s finally here, my 100th post on this blog, which has conveniently fallen on the same day as it passed 5,000 views! Thanks to everyone who has viewed it since its creation and helped it to last this long!
To celebrate, I’ve got a much longer and quite exciting post today. First, given the recent events of the Presidential Election, I thought I’d show you this campaign video from Will Ferrell (comedian, actor, founder of Facebook), that encourages people to get out and vote for President Obama.