There has recently been a hashtag trending on Twitter that focuses around removing a single letter from a film title to create a new and humourous result, #filmswithonelettermissing. Needless to say, it has proven to be very popular, trending for a number of days and spawning a huge number of suggestions, many complete with photoshopped images for the newly created films. Coincidentally, this is something that illustrator Austin Light was doing for the month of October, long before the hashtag started. His Inktober 2014 series features a different drawing for each day of the month, using the film typos of social networking site Reddit as subject matter.
This resulted in a collection of 31 hilariously witty images, each complete with a short altered synopsis for the new film. Below are a few of my favourites, you can view the whole set here.
Obocop – The story of how a police officer works through his PTSD and adjusts to his new robotic implants with the help of the sexy soothing sound of his oboe.
Finding Emo – An insufferable teenage fish runs away from home. His father contemplates searching for him.
Jurassic Par – Two dinosaurs set out to prove they’re more than just killing machines. Thanks to a loophole in the rules they find a spot on the PGA tour and golf their way to the top of the food chain.
Harry Otter – A young boy finds out who, and what, he is. Magic ensues.
Alen – The story of a lonely cashier named Alen who yearns for something more. Something like eating astronauts.
Found via Design Taxi
You may remember a few weeks ago that I showed you some award winning advertising that used real LEGO bricks. I found something the other day whilst researching guerrilla advertising for my latest project that shares similarities with that, but on a much smaller scale.
DLKW Lowe created these to scale mini billboards from real LEGO bricks, looking to promote the mini breaks which Legoland offers. This is often the sort of thing that makes the public look twice when waking past and stop to view it in more detail, so DLKW Lowe to advantage of this with a Twitter campaign that worked seamlessly with the advertisements.
Using a Google map of the billboards locations and #legolandminibreaks on twitter, DLKW Lowe showed the public where to go to find them, encouraging them to share and tweet the photos they took when they did. This spread the campaign even further, reaching thousands of people.
The miniature billboards even had their own mini lighting rigs.
Found via The Cool Collector
These days, with our hectic and busy lifestyles the ability to easily keep up to date with the world around us is always challenging. Social media such as twitter has gone some way to change this, so Gulf News took this to their advantage when they merged the worlds of news and coffee. In an effort to promote their twitter feed and be the first news based point of contact with the public, their simple idea utilised the coffee cup sleeve. Up to date headlines from the Gulf News twitter feed are printed onto it when the customer buys the product and a site link and QR code allow for the customer to receive further information on the story.
This is a great simple idea that really benefits those of us with limited time to read a newspaper in the mornings. Its just a shame that it is currently only in use in one coffee chain in the United Arab Emirates, as it could be a great benefit to people worldwide if applied by a more worldwide newspaper.
This video gives further information on the concept: