Tagged: redesign

Redesigning The Dollar

As a graphic designer, one of my favourite things to see is redesigns, especially those that you never thought would get one. This reason alone was why I was instantly interested when I recently came across Travis Purrington‘s proposed redesign of US currency. This theoretical redesign of the range of dollar bills gives them a very modern and unique twist, foregoing any images of founding fathers and instead replacing them with slightly more ambiguous links to American history and landmarks.

2 (1)

I really like the modern feel of the designs and the complete restructuring of all the elements found on the dollar bill. The redesign looks to give a larger variation of colour to the dollar bills, something that makes them, in my opinion, a bit more interesting than the plain green tones seen in the current currency. The one problem with this however, is that by adding these extra colours, it perhaps runs the risk of becoming too similar to other currencies such as the Euro, Pound and Canadian Dollar amongst others.

3 (1) 4 5 6 (1)7

Realistically, I don’t think anything like this would ever be adopted for US currency. Unfortunately, it’s just perhaps a bit too modern and goes too much against the ideas of history and founding that the present day designs have. It’s a shame, because it’s just so unique and fresh compared to any other currency out there at present.

Found via Design Taxi.

G . F Smith Gets An Update

Paper company G . F Smith were recently rebranded by design studio Made Thought with a new identity and brand mark to better reflect the company’s past, present and future. I quite liked their more zany previous logo and identity, however, being a big fan of Made Thought’s work, I was immediately intrigued in what they would do with it.

GFS-Custodian-Mark-2

The new identity is simple and structured, using the dot of the i to separate the G and F. It is clean and crisp, letting the paper be the focal point and hero of the story, just as it should be with a well respected paper company like G . F Smith. It also brings the company’s history to the forefront through the new ‘1885 Onwards’ tagline. Made Thought also created a secondary brandmark to use as a watermark-like ‘seal of quality’ that brings a human touch and links to the company’s predominately handmade approach to their craft.

GFS-Curator-Mark-2

My favourite part of the rebrand though, is the company’s new business cards. The design makes use of G . F Smith’s extensive range of paper types and colours to again make the paper the hero of the piece. The text on them is kept simple and structured like the new identity, giving space for the paper to be fully appreciated, but still allowing for all the necessary information to be bold and clear.

MAIN

The new branding and identity were also rolled out across the G . F Smith website.

All in all, it’s a really nicely thought out body of design by Made Thought. It gives G . F Smith a clear and memorable identity that befits the history and future focus of a 130 year old company. It’ll be really interesting to see what Made Thought creates for G . F Smith in the future or any future work they do for other clients as I am a big fan of their work. I’ll definitely be looking to send them my portfolio very soon, as I come to the end of third year at Uni.

Found via It’s Nice That

ASS-some Design

First off, excuse the horrific attempt at a pun with this post’s title, it was just something that jumped to mind and I couldn’t shake it! Anyway, as I now come towards the end of my second semester of third year and the business end of my degree at Falmouth, I’m beginning to spend more and more time looking at the work of design agencies, to help identify ones that I might want to send my portfolio to in the hopes of getting a placement.

On a recent browse of work, one of the pieces that immediately jumped out at me was The Allotment‘s redesign of the Adoption Scheme for The Donkey Sanctuary. Taking what was a simple piece of editorial design and turning it into something much more emotive and considered, the scheme was given a core concept that clearly set it apart from other competitor products. The big idea was ‘A Lifetime of Memories’, making the donkeys the hero of the product and bringing them into the heart of your family.

the_donkey_sanctuary_adoption_scheme_17

the_donkey_sanctuary_adoption_scheme_3

Each donkey was professionally photographed, with the adoption pack designed to look like a picture frame in which all the supporting material sat. This allowed it to be its own point of sale pack, immediately intriguing and enticing viewers. Other elements of the redesigned scheme, such as the supporting material and an app which allows you to add donkeys to your own photos were all equally beautifully crafted, but for me it is the frame pack that is the star of the show.

the_donkey_sanctuary_adoption_scheme_16

Not only is it really well crafted with great attention to detail, but it is just so unique in its design and the idea behind it. The use of the picture frame really emphasises the ‘part of the family’ concept, putting it a million miles away from the generic design of the sanctuary’s previous adoption pack. Its difference grabs your attention instantly and holds it throughout all aspects of the scheme and pack. It also allows it to sit rather nicely amongst your family photos!

the_donkey_sanctuary_adoption_scheme_9

the_donkey_sanctuary_adoption_scheme_11the_donkey_sanctuary_adoption_scheme_19the_donkey_sanctuary_adoption_scheme_10

In my opinion it really is a fantastic piece of design and this thought is obviously shared by others as it recently won best product launch at the Marketing Design Awards. For more information on the adoption pack, visit The Allotment’s website here, or watch the below video.

 

For a studio that have only been around for four years, The Allotment have really become a force in the design world, placing 9th in Design Week’s Creative Survey in 2012, above huge agencies like Pentagram and Johnson Banks. They have become one of my favourite design studios whose work and process really inspires me in my own. When I come to applying for placements in a few weeks time, I’ll definitely be sending The Allotment a copy of my portfolio. Here’s hoping I get a positive response.

No Longer Simples :(

Every now and then, companies choose to update and refresh their advertising campaigns in an attempt to improve their audience. Sometimes these updates work and sometimes they don’t, and although I don’t often talk about bad design on this blog, I felt I needed to talk about one which I feel hasn’t been pulled off successfully.

Many of you will be aware of the famous Compare The Market adverts that feature those awesome meerkats and their catchphrase “simples!”. Well those adverts are unfortunately now history, being replaced by Robert Webb dressed as some posh man in adverts that are, in my opinion, nowhere near as funny as the meerkat ones.

They’ve gone from this:

To this:

I understand that every brand needs a redesign from time to time, but why get rid of the meerkats? By doing this, Compare The Market have lost a well loved, iconic character who had become synonymous with the company and had made them much more popular. BRING BACK THE MEERKATS!!!

Rant over.

Any thoughts?

Minimal Cinema Branding

I Love Dust created the branding for Portsmouth art house cinema ‘No. 6 Cinema’ a few years ago now, however it’s something that I’ve always liked and recently rediscovered whilst looking at their website.

This awesome series of programmes that they produced as part of the brand redesign are perfectly simple. Using stills from famous movies and applying a half-tone effect to create a minimal style that isn’t overcomplicated by multiple colours. The image is also made the focus of the cover which promotes the programmes context.

Minimal typography, with only the logo, cinema name and issue number used continues this minimal style.

Overall, the branding and programmes have been produced in a style which I think perfectly relates to the art house style of the cinema itself.

A Collection Of Alternative Movie Posters

One thing that I have seen a lot of recently in the world of design is alternative movie posters. This kind of design has been somewhat spearheaded by Olly Moss, but I have managed to find work by many other designers that has caught my eye. I found so many in fact, that I thought I would put together a collection of my favourites for you to enjoy.

Continue reading