One of my final projects from the last year of my university degree involved me taking what is known as ‘sleeveface’ photos of my friends. This was to help make the advertising campaign for a new series of singles nights that I had created for lovers of vinyl records.
The adverts blended record sleeves with actual people, aligning them together to give the impression of one single figure. I then used song lyrics from the artists featured to link back to the idea of a singles night, as if the figure in each of them was saying this line to another attendee. The rest of the project can be found on my website here.
I’m talking about this project because today I came across the work of Malaysia-based Graphic Designer Jaemy Choong. He uses a similar technique to create images, except instead of vinyl record sleeves, he uses movie postcards. He still has the same clever mixture of physical and print, merging people together effortlessly with the figures seen on the cards. It’s a really fun process and its great to see the two elements working together so well. Here are a few of my favourites:
Full credit to him for getting them aligned so perfectly, I know from experience just how difficult it can be to get it to work. You can see more of these pictures on his Instagram here.
Found via Design Taxi.
So finally, after what seems like ages of tinkering and tweaking, my new website is online. You can find it at sambennettdesign.co.uk, and it’s been built using fluid grids in dreamweaver so should work no matter what device you view it on. All my work is on there, so feel free to have a look through everything and if you find anything that doesn’t work or looks out of place, just give me a shout so I can fix it.
Just a quick post today, but I wanted to use it to talk about one of my favourite adverts of 2014 so far. When most people think of holiday or hotel advert, the first ones that will probably come to mind will be Trivago or Premier Inn, maybe even Hotels Combined or that slightly odd Thomson Holidays one with the ogre.
The one that comes to mind for me though is the advert for booking.com, with its hilarious voice over and equally hilarious shots of holiday goers. It makes watching the advert fun, something you don’t really get from the other holiday and hotel advert, and draws you in. The voice over makes it sound like some sort of epic movie trailer, which is made all the better when you see it in a cinema like I did a few weeks ago. Yes, it is a bit over the top, but who wouldn’t want recreational sand, aggressive relaxation or even maximum plushosity from their hotel? It’s exciting, fun and most of all memorable.
I’ve also just put up a new project on my Behance page, there’s just a taster below, so click here to have a look at the full project.
A couple of weeks ago, almost a year since I worked on designing it, Benzanoe Issue 65 was finally published. It’s been refined a bit since I last showed it to you and overall I’m really pleased with it and excited to finally have my own copy.
Apologies for the poor quality image, once I have completed the redesign of my website I’ll hopefully put some better shots of the magazine up on it.
Via Dion Star
You may have noticed at some point over the past few weeks that I have changed my logo. I just realised that I hadn’t posted about it and asked for your valued opinions on it, so I have used some spare time to do so now.
I chose to just use my initials, creating a link between the bottom half of the S and the B. It’s probably by no means finished yet (I may round some more of the edges), but let me know what you think about it at the moment.
Heres how much the logo has progressed over the last few months:
I’m planning on “branding myself” for one of my upcoming self-initiated projects, so look out for changes to both the logo and my website in the future. Again, any feedback on the logo, however big or small is appreciated.
Regular readers of this blog will know that I am a massive fan of design that encourages interaction between it and the viewer, and this work by Lo Siento is no exception. These great handmade paper letterform, which they refer to as 4D type as it is two of the same character within one letterform, allow the viewer to see at least two versions of the letter within the same structure, which creates a viewer interaction as they walk around it and experience it.
In a way similar to the books I looked at a few days ago, this CD case for the new album by Steven Cowley promotes a great amount of interaction between it and the consumer. A limited edition of the album comes packaged with a bag of LEGO pieces and a set of step by step instructions that tell you how to put together your own case for the CD. This kind of physical interaction, as I’ve said before, is something I really enjoy in design and it has been used to great effect here.