Tagged: over the top

Adverts of S.H.I.E.L.D.

Recently there seems to have been a new wave of comedic and slightly over the top TV adverts being released, such as the booking.com one that I talked about on Friday. I saw this advert the other day and it sort of follows the trend, but maybe not as successfully.

It is funny and the advert is nicely set up, but by using Samuel L. Jackson as Nick Fury to advertise Sky Broadband ‘Shield’, you can’t help but feel that it is just publicity for the new Marvel film. They even have film clips at the start and Jackson explicitly mentions ‘the winter soldier’, the villain of the new film.

The advert forms part of a recent series of sky adverts that have featured celebrities such as Idris Elba, Al Pacino and Joanna Lumley, the latter of which is, in my opinion, by far the best of the series. The use of her comedic impressions of TV show characters, especially in the advert for The Walking Dead, make them really engaging and amusing. She makes a surprisingly good zombie!

When I first saw these Sky adverts, they initially reminded me of the great Virgin Media adverts that featured celebrities like David Tennant, due to them sharing a similar comedic style.

This shared comedy style also reminded me of those¬†old cinema adverts from Orange, from before they became EE. As far as I’m concerned they are still the best of this style of advert that’s ever been released. They just have something that the others don’t, however I’m not quite sure what that ‘something’ is!

Of course this is all just my own opinion on these adverts and everyone has their own. What are your thoughts?

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A Booking Epic Advert

Just a quick post today, but I wanted to use it to talk about one of my favourite adverts of 2014 so far. When most people think of holiday or hotel advert, the first ones that will probably come to mind will be Trivago or Premier Inn, maybe even Hotels Combined or that slightly odd Thomson Holidays one with the ogre.

The one that comes to mind for me though is the advert for booking.com, with its hilarious voice over and equally hilarious shots of holiday goers. It makes watching the advert fun, something you don’t really get from the other holiday and hotel advert, and draws you in. The voice over makes it sound like some sort of epic movie trailer, which is made all the better when you see it in a cinema like I did a few weeks ago. Yes, it is a bit over the top, but who wouldn’t want recreational sand, aggressive relaxation or even maximum plushosity from their hotel? It’s exciting, fun and most of all memorable.

I’ve also just put up a new project on my Behance page, there’s just a taster below, so click here to have a look at the full project.

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