One of my final projects from the last year of my university degree involved me taking what is known as ‘sleeveface’ photos of my friends. This was to help make the advertising campaign for a new series of singles nights that I had created for lovers of vinyl records.
The adverts blended record sleeves with actual people, aligning them together to give the impression of one single figure. I then used song lyrics from the artists featured to link back to the idea of a singles night, as if the figure in each of them was saying this line to another attendee. The rest of the project can be found on my website here.
I’m talking about this project because today I came across the work of Malaysia-based Graphic Designer Jaemy Choong. He uses a similar technique to create images, except instead of vinyl record sleeves, he uses movie postcards. He still has the same clever mixture of physical and print, merging people together effortlessly with the figures seen on the cards. It’s a really fun process and its great to see the two elements working together so well. Here are a few of my favourites:
Full credit to him for getting them aligned so perfectly, I know from experience just how difficult it can be to get it to work. You can see more of these pictures on his Instagram here.
Found via Design Taxi.
Movie posters nowadays are often saturated with cheesy close-ups of actors or over the top action stills. They are thought of much more as simply commercial marketing rather than pieces of design. However they used to be just as iconic and memorable as the films they promoted, as seen in posters for films like Jurassic Park and Vertigo. So iconic in fact, that designer John Taylor has tested our ability to remember and recognise these images through an experiment he calls Film The Blanks.
By distilling the posters down to their core elements of colours and shapes and taking out anything that would easily identify the films, Taylor has created a series of images that are immediately recognisable as the iconic movie posters they were originally. It’s really interesting how our brains can easily and quickly identify the film, just from a few colours and shapes. It really shows just how iconic these movie posters were, both as promotion for the films, but also as great pieces of design.
The entire collection of abstracted posters can be found here.
Found via Fast Co. Design