Tagged: grip

Coca-Cola Create Adverts That You May Become Attached To… Literally!

Ok, so this may not be the most up to date post as this advert was created in late 2009, but I found it on helloyoucreatives.com this morning and had to blog about it.

I know I’ve written about Coca-Cola adverts several times before (here and here), however I’ll justify another blog post about them with two points:

  1. They’re often fantastic, creative and engaging adverts.
  2. This one had a quite interesting effect on the public.

To promote a new bottle and the grip it possessed they produced simple adverts showing the new bottle which were placed in bus shelters around Paris. The interesting difference between these adverts and conventional ones however, was that these adverts were made entirely from velcro to strengthen the grip concept.

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