I Love Dust created the branding for Portsmouth art house cinema ‘No. 6 Cinema’ a few years ago now, however it’s something that I’ve always liked and recently rediscovered whilst looking at their website.
This awesome series of programmes that they produced as part of the brand redesign are perfectly simple. Using stills from famous movies and applying a half-tone effect to create a minimal style that isn’t overcomplicated by multiple colours. The image is also made the focus of the cover which promotes the programmes context.
Minimal typography, with only the logo, cinema name and issue number used continues this minimal style.
Overall, the branding and programmes have been produced in a style which I think perfectly relates to the art house style of the cinema itself.
One thing that I have seen a lot of recently in the world of design is alternative movie posters. This kind of design has been somewhat spearheaded by Olly Moss, but I have managed to find work by many other designers that has caught my eye. I found so many in fact, that I thought I would put together a collection of my favourites for you to enjoy.
The world of films and tv has, over the last few years, become one of companies main outlets when promoting their products. Films in particular have become swamped with product placements from companies who have sometimes paid huge amounts of money to get their products on-screen. But is this going too far? Are the use of these big name brands really necessary?
Design company Antrepo, who I have looked at previously on this blog (click here for post on brand minimalism) have created a series of posters based on the idea of branding in films. Designed as an alternative promotional poster for the film they really show just how many different products are present in films nowadays. Varying from a small number of products to films that have become completely besieged by huge swathes of product placements.