Tagged: entertainment

Oscars And LEGO Bridges

Its been a while since I last posted about one of my own projects on this blog (or even posted at all for that matter), so I thought I’d give you a little update. Before that though, I just wanted to talk about the fantastic new piece of work by one of my favourite designers, Olly Moss. Now, those among you who are avid readers of my blog (I’m sure there are some of you out there!) may remember the post I did on his solo exhibition from last year, or the one I did on alternative movie posters that was inspired by his work.

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The poster he created for the 85th Oscars is another example of his great visual work. It takes every single one of the best picture winners from the past 85 years and visualises them as an Oscars statue.

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Seen above are the statues for ‘The Hurt Locker’ and ‘Lawrence of Arabia’. They, like the 83 others, remain true to the original award, not straying too far from its iconic design. Moss’ ability to sum up each of the movies just by using these small statues is truly amazing, and its created something which is great fun to interact with and try to work out which films each of them represent.

So, we come back to my work. After completing and handing in all my work for the first semester of my second year (the work for which will be on my website soon), I moved on to a YCN competition brief for LEGO, which was to create a campaign that distinguishes LEGO from its competitors. This past week has been quite hectic for me as I also took part in a four day live brief to design a logo and pitch it for use by mothers organisation ‘Story of Mum’. Despite this, I managed to use the little free time I had, to settle on the concept of strength and inspiration for the LEGO project. I then used the below piece of work by street artist MEGX as inspiration and spent my Friday afternoon after the ‘Story of Mum’ pitch building bridges out of LEGO.

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The point of this was to see whether my campaign could be an installation of an actual bridge in the environment made out of LEGO and whether it would support someones weight…

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And it worked!! You know what, maybe I’ve missed my calling in life by choosing to become a graphic designer. Maybe I should become some sort of structural engineer or architect instead! 😉

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No Longer Simples :(

Every now and then, companies choose to update and refresh their advertising campaigns in an attempt to improve their audience. Sometimes these updates work and sometimes they don’t, and although I don’t often talk about bad design on this blog, I felt I needed to talk about one which I feel hasn’t been pulled off successfully.

Many of you will be aware of the famous Compare The Market adverts that feature those awesome meerkats and their catchphrase “simples!”. Well those adverts are unfortunately now history, being replaced by Robert Webb dressed as some posh man in adverts that are, in my opinion, nowhere near as funny as the meerkat ones.

They’ve gone from this:

To this:

I understand that every brand needs a redesign from time to time, but why get rid of the meerkats? By doing this, Compare The Market have lost a well loved, iconic character who had become synonymous with the company and had made them much more popular. BRING BACK THE MEERKATS!!!

Rant over.

Any thoughts?

Fenton 4GEE

Obviously EE are not content with just their fantastic yet perhaps slightly too long Kevin Bacon adverts which they’ve been releasing recently. They’ve created this new video to promote the streaming capabilities of their 4G network, by using one of the most popular viral videos of all time.

What they have made is a complete HD remake of the famous Fenton video, complete with dramatic pans, slow motion and even dinosaurs!! Designed by Poke with Passion Pictures, it is rather amazing!

Here’s the video;

And here’s the original;

Found via Creative Review

Minimal Cinema Branding

I Love Dust created the branding for Portsmouth art house cinema ‘No. 6 Cinema’ a few years ago now, however it’s something that I’ve always liked and recently rediscovered whilst looking at their website.

This awesome series of programmes that they produced as part of the brand redesign are perfectly simple. Using stills from famous movies and applying a half-tone effect to create a minimal style that isn’t overcomplicated by multiple colours. The image is also made the focus of the cover which promotes the programmes context.

Minimal typography, with only the logo, cinema name and issue number used continues this minimal style.

Overall, the branding and programmes have been produced in a style which I think perfectly relates to the art house style of the cinema itself.