In an effort to get more people to wait for the red light at pedestrian crossings, car manufacturer Smart redesigned the experience as part of their promotional safety campaign WhatAreYouFOR. A really fantastic concept, it uses a nearby booth and cameras to translate the dance moves of members of the public into the red traffic light man in real time. Its a really fun and engaging idea that seems to have achieved its purpose of making the public take notice and wait, as it resulted in 81% more people stopping at the crossing.
Found via Colossal
So they’ve done it again. Obviously not content with the fantastic interactive advertising of theirs that I have looked at before, Coca-Cola has really pushed the levels of interaction between the public and vending machine in these two new campaigns.
The first is from Korea where they seem to have taken a leaf out of Fantastic Delites book by getting the public to work for their free Coke. Korea seems to have a lot of professional break-dancers and hand-shakers by the looks of it.