Tagged: Blair Witch Project

Viral Marketing In Cinema – Part 1

Viral marketing is something which has started to become commonplace for big name movies before they are released. It has been used on many well-known movies, such as Prometheus, The Dark Knight and District 9 amongst others. However, it was first used in its infancy by The Blair Witch Project in 1999, using images of the cast before the events of the film to create a sort of missing person style back story for the characters on their website. Since then, viral marketing has grown into something even bigger and become more integral to the major successes of the film.

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