Every now and then, companies choose to update and refresh their advertising campaigns in an attempt to improve their audience. Sometimes these updates work and sometimes they don’t, and although I don’t often talk about bad design on this blog, I felt I needed to talk about one which I feel hasn’t been pulled off successfully.
Many of you will be aware of the famous Compare The Market adverts that feature those awesome meerkats and their catchphrase “simples!”. Well those adverts are unfortunately now history, being replaced by Robert Webb dressed as some posh man in adverts that are, in my opinion, nowhere near as funny as the meerkat ones.
They’ve gone from this:
I understand that every brand needs a redesign from time to time, but why get rid of the meerkats? By doing this, Compare The Market have lost a well loved, iconic character who had become synonymous with the company and had made them much more popular. BRING BACK THE MEERKATS!!!
Obviously EE are not content with just their fantastic yet perhaps slightly too long Kevin Bacon adverts which they’ve been releasing recently. They’ve created this new video to promote the streaming capabilities of their 4G network, by using one of the most popular viral videos of all time.
Here’s the video;
And here’s the original;
Found via Creative Review
So it’s finally here, my 100th post on this blog, which has conveniently fallen on the same day as it passed 5,000 views! Thanks to everyone who has viewed it since its creation and helped it to last this long!
To celebrate, I’ve got a much longer and quite exciting post today. First, given the recent events of the Presidential Election, I thought I’d show you this campaign video from Will Ferrell (comedian, actor, founder of Facebook), that encourages people to get out and vote for President Obama.
Just a quick post today showing you this great little stop motion piece that I found this morning on the Design Bridge blog. It’s an advertisement for the Vienna Model Maker Fair that recreates Felix Baumgartner’s jump from the edge of space in the 1:350 scale of Lego, complete with some fitting music.
Found via Design Bridge’s blog
I know many of you will have already seen this advert as it has been on TV for a while now, but I wanted to show it to you as it’s such a great piece of advertising. The use of colour is fantastic and it works really well with the music.
Found via Colossal
Who doesn’t like a good bit of Ikea design? It’s all very clean, minimal and well… Swedish! So I’ve found a nice collection of Ikea related design work, which I’ll be assembling for you (excuse the pun) over the next few weeks in this brand new, exciting and completely flat-pack-furnitureless mini-series of Saturday posts.
First up is this great series of videos directed by Carl Kleiner in March of last year. A series of ten exciting videos produced to create a viral presence for Ikea’s cookbook Hembakat är Bäst (Homemade is Best). Unfortunately, none of them include the Swedish chef from The Muppets, but I’ve included my favourite three below;