Paper company G . F Smith were recently rebranded by design studio Made Thought with a new identity and brand mark to better reflect the company’s past, present and future. I quite liked their more zany previous logo and identity, however, being a big fan of Made Thought’s work, I was immediately intrigued in what they would do with it.
The new identity is simple and structured, using the dot of the i to separate the G and F. It is clean and crisp, letting the paper be the focal point and hero of the story, just as it should be with a well respected paper company like G . F Smith. It also brings the company’s history to the forefront through the new ‘1885 Onwards’ tagline. Made Thought also created a secondary brandmark to use as a watermark-like ‘seal of quality’ that brings a human touch and links to the company’s predominately handmade approach to their craft.
My favourite part of the rebrand though, is the company’s new business cards. The design makes use of G . F Smith’s extensive range of paper types and colours to again make the paper the hero of the piece. The text on them is kept simple and structured like the new identity, giving space for the paper to be fully appreciated, but still allowing for all the necessary information to be bold and clear.
The new branding and identity were also rolled out across the G . F Smith website.
All in all, it’s a really nicely thought out body of design by Made Thought. It gives G . F Smith a clear and memorable identity that befits the history and future focus of a 130 year old company. It’ll be really interesting to see what Made Thought creates for G . F Smith in the future or any future work they do for other clients as I am a big fan of their work. I’ll definitely be looking to send them my portfolio very soon, as I come to the end of third year at Uni.
Found via It’s Nice That
You may have noticed at some point over the past few weeks that I have changed my logo. I just realised that I hadn’t posted about it and asked for your valued opinions on it, so I have used some spare time to do so now.
I chose to just use my initials, creating a link between the bottom half of the S and the B. It’s probably by no means finished yet (I may round some more of the edges), but let me know what you think about it at the moment.
Heres how much the logo has progressed over the last few months:
I’m planning on “branding myself” for one of my upcoming self-initiated projects, so look out for changes to both the logo and my website in the future. Again, any feedback on the logo, however big or small is appreciated.
Those of you who, like me, are fans of both the fantastic TV series ‘Game of Thrones’ as well as great design will really enjoy this post. If you aren’t a fan of the show or the books it was adapted from, hopefully you’ll just appreciate this awesome set of logo designs.
A great piece of comical and witty logo re-design by Dave Spengeler for today’s post. He’s re-imagined famous logos to produce a fantastic range of what he calls ‘Hipster Branding’.
His reason for doing it was; “I’m fed up with the latest design trend. Everything has to be ‘vintage’ style, type has to be centered, all-caps, or written calligraphically. There are lobsters, birds, ribbons, anchors, crowns, arrows, crests, and the famous X everywhere. Personally I like this kind of style. But slowly but surely these clichés are getting overused.”