When you spend three years doing something, it can often be difficult to get back into it after you begin to focus your energy elsewhere. It’s not that I’ve turned my focus away from Graphic Design, far from it. It’s the fact that since I finished uni, i’ve spent pretty much the entirety of my time within that world researching and emailing agencies, trying to get placements and internships. As a result my knowledge and connection with the wider world of Graphic Design, especially through this blog, have suffered. I haven’t posted here since June!!
So after around four months of emailing agencies and unfortunately not really getting anywhere with it, I decided to reassess what i’m doing and get stuck in again with design, so that when I eventually get an internship and ultimately a job, i’m not completely out of my depth! Doing this obviously means doing projects and working to deadlines to get back on track with that sort of thing, but more importantly for you reading this, it means getting this blog back on track to help me get back up to date with what’s going on in the world of Graphic Design.
So, now that i’ve probably bored you with what i’ve been doing with my life, it’s time to get back into it. The humble tin of baked beans was first sold in Fortnum and Mason in 1886, then being marketed as a top range American import. Since then it has become much more commonplace and a staple foodstuff, especially for hungry uni students! Design agency Interabang recently gave the simple baked bean a more premium makeover with their branding for the new Proper Beans range of high-end flavoured baked beans.
Building on the product uniqueness of fresh flavoured baked beans sold from the chiller cabinet, the standard aluminium tin was gotten rid of, replaced instead with a plastic tub that features a clean and simple pack design. The newly created Proper crest sits as the focal point of the design, pushing the uniqueness of the product even further with its wacky use of an umbrella, oversized cutlery and an elephant/unicorn hybrid. Uniphant perhaps? Elecorn??
The use of the crest is definitely my favourite part of the design. It’s really nicely drawn and gives the product a more premium feel whilst still retaining a playful and quirky edge that is sure to make it stand out amongst competitors. It also works really well with the heritage and history that baked beans have.
So there you have it, my first blog post in four months, but hopefully the first of many in the coming weeks!
Found via The Dieline