Apple-solutely Great Design

It may seem as though I am exclusively looking at advertising recently on this blog, but it’s just what I’m seeing the most because I watch so much TV! So this’ll be the third and final (for now) in what has become a mini series of posts about witty TV adverts recently (see the other two here and here).

This advert by advertising agency Fold7 is for cider brand Somersby. Using branding created by Taxi Studio, it came out a while ago but I’ve only just recently seen it on TV.

The advert is a brilliant spoof of Apple products and stores, parodying different terminology in some really inventive ways such as ‘pips’ instead of ‘bits’ and naming the operating system ‘pump’ after the pump which pours the pint. Somersby are by no means the first company to parody Apple and their customers in advertising, with Nokia and Samsung, among others, having done so before. However, in my opinion, it’s the little subtle and humorous references that set this advert apart from the others. The clever parodying of single and dual-core processors as apples and the subtle nod to the iPhone unlock with the thumb swiping across the glass at the end are just two of these great references in this clever and playful advert that shows just what Somersby is all about, ‘less apps, more apples’!

The success of the advert is clearly visible, with over 1.5 million YouTube views, and a whole host of positive comments about it on social media.

Screen Shot 2014-04-08 at 21.15.25

 

(Image from Fold7’s website)

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