Just a quick post today, but I wanted to use it to talk about one of my favourite adverts of 2014 so far. When most people think of holiday or hotel advert, the first ones that will probably come to mind will be Trivago or Premier Inn, maybe even Hotels Combined or that slightly odd Thomson Holidays one with the ogre.
The one that comes to mind for me though is the advert for booking.com, with its hilarious voice over and equally hilarious shots of holiday goers. It makes watching the advert fun, something you don’t really get from the other holiday and hotel advert, and draws you in. The voice over makes it sound like some sort of epic movie trailer, which is made all the better when you see it in a cinema like I did a few weeks ago. Yes, it is a bit over the top, but who wouldn’t want recreational sand, aggressive relaxation or even maximum plushosity from their hotel? It’s exciting, fun and most of all memorable.
I’ve also just put up a new project on my Behance page, there’s just a taster below, so click here to have a look at the full project.