Olhos Dão Vida (Eyes Give Life)

To promote corneal donation in an effort to reduce the number of corneal problems in Latin America, Sao Paulo-based creative agency F/Nazca Saatchi & Saatchi created a great new campaign.

Created for the Pan American Association of Eye Banks, it shows just how something as simple as a pair of eyes can give inanimate objects life.

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This use of googly eyes to transform inanimate objects is not a new idea. In fact, its part of a wider street art movement called “eyebombing” which was started by two Danish street artists. Their goal was to humanise the streets and the movement has attracted a huge following since its inception.

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You can see more “eyebombing” photos on the movement’s Flickr page and website, where you can also purchase an “eyebombing” starter kit to help you spread it further.

Found via Design Taxi

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One comment

  1. Pingback: Eyebombing 2 – Even Googlyer | SAM BENNETT

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