To promote corneal donation in an effort to reduce the number of corneal problems in Latin America, Sao Paulo-based creative agency F/Nazca Saatchi & Saatchi created a great new campaign.
Created for the Pan American Association of Eye Banks, it shows just how something as simple as a pair of eyes can give inanimate objects life.
This use of googly eyes to transform inanimate objects is not a new idea. In fact, its part of a wider street art movement called “eyebombing” which was started by two Danish street artists. Their goal was to humanise the streets and the movement has attracted a huge following since its inception.
Found via Design Taxi