Everyone knows that Coca-Cola are great at producing innovative, exciting advertising campaigns. I’ve talked about them several times on this blog, here, here and here, about their various different “share happiness” campaigns. This one however was definitely one that made me think “I wish I’d thought of that” and also made me wonder why they hadn’t created it sooner as it seems to me to be the obvious thing to do based on the slogan.
Ogilvy & Mather Singapore came up with the simple idea of having the can itself as the thing being shared. A simple twist and pull splits it in half, allowing you to share the product with a friend and the above video shows just how popular it was. It even features a nice little nod to Jonathan Mak’s Coca-Cola advert at the end.
Not wanting to be outdone on the creative advertising front, Pepsi created their own campaign with the help of Belgian advertising company TBWA.
Simply liking the Pepsi Facebook page gives you a free Pepsi in a way similar to the previous Coca-Cola campaigns that gave you free stuff for doing things. It’s perhaps too similar I feel, as although it’s using something innovative that Coca-Cola hasn’t used before in Facebook likes, the whole principle behind the idea is just the same. But that’s just my opinion.
Both found via Design Taxi