Oscars And LEGO Bridges

Its been a while since I last posted about one of my own projects on this blog (or even posted at all for that matter), so I thought I’d give you a little update. Before that though, I just wanted to talk about the fantastic new piece of work by one of my favourite designers, Olly Moss. Now, those among you who are avid readers of my blog (I’m sure there are some of you out there!) may remember the post I did on his solo exhibition from last year, or the one I did on alternative movie posters that was inspired by his work.

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The poster he created for the 85th Oscars is another example of his great visual work. It takes every single one of the best picture winners from the past 85 years and visualises them as an Oscars statue.

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Seen above are the statues for ‘The Hurt Locker’ and ‘Lawrence of Arabia’. They, like the 83 others, remain true to the original award, not straying too far from its iconic design. Moss’ ability to sum up each of the movies just by using these small statues is truly amazing, and its created something which is great fun to interact with and try to work out which films each of them represent.

So, we come back to my work. After completing and handing in all my work for the first semester of my second year (the work for which will be on my website soon), I moved on to a YCN competition brief for LEGO, which was to create a campaign that distinguishes LEGO from its competitors. This past week has been quite hectic for me as I also took part in a four day live brief to design a logo and pitch it for use by mothers organisation ‘Story of Mum’. Despite this, I managed to use the little free time I had, to settle on the concept of strength and inspiration for the LEGO project. I then used the below piece of work by street artist MEGX as inspiration and spent my Friday afternoon after the ‘Story of Mum’ pitch building bridges out of LEGO.

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The point of this was to see whether my campaign could be an installation of an actual bridge in the environment made out of LEGO and whether it would support someones weight…

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And it worked!! You know what, maybe I’ve missed my calling in life by choosing to become a graphic designer. Maybe I should become some sort of structural engineer or architect instead! 😉

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