You may remember a few weeks ago that I showed you some award winning advertising that used real LEGO bricks. I found something the other day whilst researching guerrilla advertising for my latest project that shares similarities with that, but on a much smaller scale.
DLKW Lowe created these to scale mini billboards from real LEGO bricks, looking to promote the mini breaks which Legoland offers. This is often the sort of thing that makes the public look twice when waking past and stop to view it in more detail, so DLKW Lowe to advantage of this with a Twitter campaign that worked seamlessly with the advertisements.
Using a Google map of the billboards locations and #legolandminibreaks on twitter, DLKW Lowe showed the public where to go to find them, encouraging them to share and tweet the photos they took when they did. This spread the campaign even further, reaching thousands of people.
The miniature billboards even had their own mini lighting rigs.
Found via The Cool Collector