Coca-Cola Create Adverts That You May Become Attached To… Literally!

Ok, so this may not be the most up to date post as this advert was created in late 2009, but I found it on this morning and had to blog about it.

I know I’ve written about Coca-Cola adverts several times before (here and here), however I’ll justify another blog post about them with two points:

  1. They’re often fantastic, creative and engaging adverts.
  2. This one had a quite interesting effect on the public.

To promote a new bottle and the grip it possessed they produced simple adverts showing the new bottle which were placed in bus shelters around Paris. The interesting difference between these adverts and conventional ones however, was that these adverts were made entirely from velcro to strengthen the grip concept.

Due to the fact that poster was made from velcro, commuters found themselves getting stuck to the adverts as seen in the above picture. Now, I don’t know whether or not this occurrence was thought of as the main interaction with the public for these posters, but it definitely strengthens the advert from a purely textural one to something much more interactive. The added benefit of the public getting stuck to the poster is that more often than not they will become more interested in it because of this and therefore look in more detail at it.

The video below shows a number of the public becoming attached to the adverts. They proved ultimately successful, as it produced a 3.8% brand volume growth in France.

Designed by Marcel, Paris

One comment

  1. Pingback: Social Soda | SAM BENNETT

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