A great piece of comical and witty logo re-design by Dave Spengeler for today’s post. He’s re-imagined famous logos to produce a fantastic range of what he calls ‘Hipster Branding’.
His reason for doing it was; “I’m fed up with the latest design trend. Everything has to be ‘vintage’ style, type has to be centered, all-caps, or written calligraphically. There are lobsters, birds, ribbons, anchors, crowns, arrows, crests, and the famous X everywhere. Personally I like this kind of style. But slowly but surely these clichés are getting overused.”
By recreating these famous logos in this structured, monochromatic style Spengeler has created a large range of rather intriguing logos, a collection of my favourites of which are below.
Some of the logos, such as the KFC one and Chupa Chups one probably wouldn’t work the best in real life and were produced by the designer purely to prove his point. The Olympic and Adidas logos however, are in my opinion, better than the current ones.
The rest of the collection of logos can be found here.
Found via logodesignlove.com