When a design agency creates a piece of self promotional work, they often like to promote the less well-known or quirky aspects of their company. I Love Dust chose to do this when they created this piece of work for their agency, bringing to the fore the fact that they are based in an old butchers shop.
The packaging reflects this, being an old-fashioned butchers style paper wrapping that is branded with choice phrases such as ‘choice cuts’ and ‘quality meats’. Inside the packaging there is a small blue and silver book that contains ‘choice cuts’ of I Love Dust’s work.
Apologies for the shortness of this post. I am currently busy as part of the design team for the new issue of Benzanoe magazine, so the posts may unfortunately have to stay short for the near future.