Ask any designer which award they would most like to win and more often than not they will reply with a D&AD Yellow Pencil. Winning one of them is a great achievement and something that French group Megaforce achieved at this years D&AD Awards in the music video category (click here and here for previous posts on winners from this year). Perhaps best known for the dancing clothes advert they produced for Cadbury, Megaforce directed this award-winning video for ‘The Greeks’ by English electric trio ‘Is Tropical’
I’m a big fan of music videos that don’t just feature the artists singing to the camera on some rooftop somewhere. This is why I like OK Go’s video for This Too Shall Pass, and why I was immediately drawn to the video by Megaforce. The video, which features some beautiful comic book style animation by Seven, pays tribute to the sort of war games that children like to play, using the blood and explosion effects to add an element of realism. Seeing the children act out the scenes in this video, and how they spell drugs as drogue, is perhaps unintentionally quite funny. Now don’t take that the wrong way, I don’t enjoy watching children kill each other, just watch the video and you’ll see what I mean! On top of this great video it’s also quite a nice song.