With minimal uni work going on at the moment I’ve finally got more time to plan what I’m posting on this blog. Now, I’m not going to tell you what this weeks posts are about as that would ruin the surprise, but I will tell you that todays, Wednesdays and Fridays will all be linked in some way. So hopefully that will give you something to look forward to.
Now, video advertising is something I’ve talked about before in a viral context with Coca-Cola’s adverts, however this campaign by DDB UK for Volkswagen was more of your typical video advertising. Volkswagen’s campaign is to support independent cinemas and has been running for around six years now, producing some fantastic adverts that can be found online quite easily.
This newest set of adverts invites you ‘See Film Differently’, implying that some of the most famous lines in cinema were not scripted but were instead inspired by members of the public which the actors met.
The adverts were shown in a selection of independent cinemas across the country due to the fact that they are what Volkswagen is trying to promote. However, although I find the concept of famous lines never being scripted very clever, I ultimately found it quite difficult to understand how it links to the support of independent cinemas. I came to the conclusion that because these lines were inspired by members of the public, it means they are somehow ‘independent’ of the big company production that is the rest of the film.
Whether or not this is actually the message they are trying to convey or not, I feel that even without knowledge of the meaning behind them, they are still some fantastic adverts that work with a simple fictional concept.