Movie Branding – Is It Going Too Far?

The world of films and tv has, over the last few years, become one of companies main outlets when promoting their products. Films in particular have become swamped with product placements from companies who have sometimes paid huge amounts of money to get their products on-screen. But is this going too far? Are the use of these big name brands really necessary?

Design company Antrepo, who I have looked at previously on this blog (click here for post on brand minimalism) have created a series of posters based on the idea of branding in films. Designed as an alternative promotional poster for the film they really show just how many different products are present in films nowadays. Varying from a small number of products to films that have become completely besieged by huge swathes of product placements.

Granted, with these companies paying for their products to be included, the producers are gaining more money with which to create the film, but I can’t help but wonder whether a film would be much different without them in it. Does the use of these brands really benefit the storyline of the movie in any way, or are they just there for the benefit of the company themselves?

I would be really interested to know what you feel about this topic. Do you think that this use of branding in movies is necessary? Does it benefit the storyline of the movie itself? Please leave your thoughts in the comments below, and don’t worry if you don’t agree with what I’ve said, I won’t be offended!

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