Giving clients alcohol as an end of year present/self promotional piece seems to be becoming a sort of trend amongst graphic designers (see my post on YULE LOGIN by One Trick Pony). So how can you make your piece stand out from the crowd? It’s very simple, all you need to do is what design company Everything did and add pictures of a drunk Santa Claus onto the bottles!
Packaged in a simple wooden box that features a great play on words of the design company’s name with the phrase ‘Everything in moderation’ emblasoned on the front, it contains six bottles of beer that each have their own black and white image of Santa on the label. These fantastic comical images create a visual narrative across the six bottles, showing Santa’s Christmas night, from his first drink, to ending up in a gutter. The opposite side labels feature simple text that continues the ‘Everything in moderation’ title as well as numbering each bottle as a specific lesson. This continues the moderation theme and encouraging the recipient of the product to drink responsibly and not end up like Santa.